Communication / Identity / Website
Top Team
Quality Craftsmanship from Top to Bottom
Top Team Roofing & Construction is a family-owned and operated full service construction company that specializes in residential and commercial roofing. Wishing to review its position on the market, Top Team contacted us to refresh and clarify its brand and create a modern, practical and clear website. Two strategic workshops allowed us to better understand Top Team and the direction it wanted to take. Having the ambition to grow their audience, we worked on three axes: their corporate message, their visual identity and their website.
Client
Top Team Roofing
Serives
Digital Strategy
Corporate Identity
Identity Guidelines
Visit
Year
2021
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Copywriting
Website Design
Video Production
Client
Top Team Roofing
Year
2021
Serives
Copywriting
Digital Strategy
Website Design
Video Production
Corporate Identity
Identity Guidelines
Visit
Branding
1 | 3
Creating an Identity to Gain Top of Mind Awareness
Top Team needed a logo refresh better suited for application across various platforms and use cases. A new cohesive identity was also needed to help build out their brand and give their employees and customers a brand they were proud to promote. We developed guidelines to help them maintain their new coherent identity and streamline processes for ordering new collateral.
Website
2 | 3
A Digital Presence for Top of the Ladder Positioning
The new website needed to make it easy for potential customers to explore a complex line of product options, as well as support the professional partnerships that Top Team builds and nurtures across North America. We capitalized on this need by creating in depth vendor pages, with a highlighted features and product videos section.
Part of our digital strategy called for the creation of a website that not only communicates the durability of their products, but also emphasizes its clear beauty. To inspire potential customers, each product page includes an Inspiration Gallery of project photos. We also integrated a financing page with a financing calculator as well as a services quote form that is integrated into their CRM.
