Building a timeless brand for a new age of growth
Year
©2020
Client
Olde Mill
Overview
The Olde Mill has been providing handcrafted architectural millwork for more than 40 years. They are an innovative manufacturer of engineered reclaimed wood products with a reputation for timeless aesthetics and quality craftsmanship.
As the Olde Mill Team prepared for their expansion into the direct-to-consumer market, they needed a brand and digital presence that would resonate with people who value quality craftsmanship and premium goods. This required a new way of marketing their products and a platform to facilitate online sales and streamline administrative tasks.
Innovative design for brand longevity
We took inspiration from the Longleaf Pine tree, known for its high quality timber and longevity. Positioning nature as the ultimate luxury, Outpost designed a brand that honors the bountiful wilderness and celebrates human ingenuity. The Olde Mill brand identity brings an organic feeling, coupled with innovative engineering.
Rooted in the concept of a tree lifecycle, the logomark evokes ingenuity and growth with concentric rings composing the M. The wordmark is complimentary and strong, with stenciled typography to convey craftsmanship. The logo was deconstructed to create supplementary graphic elements and patterns.
Sales growth through better user experience
Through a practical UX design, we were able to increase customer conversion rates and boost overall satisfaction and brand loyalty. Our guiding UX principles were to inspire, educate, and share, which enabled Olde Mill to demonstrate their products in an engaging manner eliminating the need for overbearing sales copy.
To connect with Olde Mill's core audience, we embraced their craftsman perspective, combining relevant, helpful content while giving the products a stylized treatment that echoed the brand’s identity. We paired modern typography with oversized imagery, showcasing the innovative design and product features while emphasizing their inherent beauty.
