After an extensive design consultation with the client, we settled on the solid creative platform of basing all brand and digital assets around the principles of progress, conservation, and simplicity. This would cement the company’s position as an innovative and beneficial product for homeowners. It also gave them the confident and assured brand identity they needed to position themselves as an established and reliable company that customers can trust and rely on, rather than just another pool cleaning product.

Waveform required a website that accurately reflected their brand identity, showcased their product effectively, and provided a seamless user journey. The website needed to be both visually appealing and highly functional, capable of handling a large volume of product information and customer traffic. The home page utilizes a sticky scrolling product feature section that educates the customers about the product differentiators and key benefits.