Branding / Communication / Website
Aether Global
The Ubiquitous Force Driving The World Forward
Aether Global, the parent company of Aether Insurance and Aether Financial, provides expert financial guidance and tailored insurance coverage. As a new independent financial services startup established by an incredible team of realtors, lenders, and advisors, we crafted a polished, experience-driven and creative website in addition to a brand image reflective of the team’s philosophy and nature of finance and real estate.
Year
2019 — Present
Website Design
Video Production
Photography
Client
Aether Global
Year
2019 — Present
Serives
Brand Identity
Brand Collateral
Copywriting
Website Design
Video Production
Photography
Visit
Branding
1 | 3
A Versatile Brand for Traversing Multiple Markets
The identity system we created includes a logo, brand standards manual, presentation deck, and business collateral. The slash motif is a bold reference to the Aether's bottom line approach, while the arch pertains to the overall protective nature of the services they provide. We chose a contemporary take on a corporate color palette, juxtaposing soft blues and grays against stoic tones of navy. This approach is strong and trustworthy yet fresh, supporting the communication of serious subjects without overwhelming the client.
Website
2 | 3
Formal & Reserved Aesthetics
with a Twist
We designed the websites to build trust and foster credibility by promoting Aether’s experience and competence in the field. The various presentation blocks have an original and immersive design, boosting visitors’ interest with various interactive features. The visual design is based around the Aether brand’s logo mark , which provided us with a quite strict but rewarding set of creative constraints. Content and feature rich, yet the website looks and feels cutting-edge and easy to use.
An A.I. chatbot and CRM were integrated into the website and agent mobile devices to create a direct line between website visitors and Aether agents. The chatbot initiates conversation, guides visitors into the funnel process, and places them in the proper pipeline based on their responses. A profile is generated and an appointment is scheduled for each visitor. The appropriate Aether agent is notified of the appointment, which is automatically added to the agents calendar along with a complete transcript of the conversation and contact details.
