Branding / Production / Website
HDMK
The Benchmark for Property Service Professionals
Committed to raising the bar for property service professionals, HDMK is a leader in property inspection services, and a premier franchise in their industry. As a company renowned for their customer satisfaction, professionalism, and attention to detail, it was imperative that HDMK have an impeccable appearance in addition to a flawless presentation and seamless customer experience. We've partnered closely with HDMK over the past several years, working together to create their iconic brand and franchise, utility driven website and a range of digital solutions for their team.
Year
2017 — Present
UI/UX Design
Ad Campaigns
Website Design
Video Production
Client
HDMK
Year
2017 — Present
Serives
Strategy
Branding
Ad Campaigns
UI/UX Design
Website Design
Communications
Video Production
Exhibition Pavillion
Visit
Branding
1 | 3
Building a Bold & Scalable Brand for Industry Domination
HDMK wanted a minimalistic identity to resonate in people's minds and rejuvenate its image. The new visual identity gave them a more modern and professional look better suited for mass marketing, which was part of our new brand strategy to bolster their image prior to franchising. The brand book we developed includes a wide array of communication tools that allow HDMK to maintain a coherent appearance and tone of voice across their locations and different media platforms.
Website
2 | 3
Engaging Prospects Through User-Focused Tools
The site has become a cornerstone of the sales process for all audiences, homeowners, real estate agents, and franchisees alike. Users are guided across a series of information touchpoints to influence perception and encourage them to schedule an appointment, download the app, apply for a job, or request franchise information. To better facilitate business for a growing franchise, we incorporated an interactive corporate locations map to help users find the nearest branch and easily access company details, as well as a chat app to engage in real-time conversation.
To bolster SEO, as well as brand equity, each franchise location is given its own landing page within the main corporate site to house specific company information, pricing, and team photos. In order to streamline administration tasks across the franchise, we built a custom franchisee portal. From here, owners can access and download marketing materials and company documents as well as gain access to a private company store where they can order new uniforms, tools and company collateral.
