Branding / Production / Website
Pedram Couture
An Iconic Label in Bridal High Fashion & Couture Evening Wear
Pedram Couture is a custom bridal gown and couture evening wear Atelier. Owner and designer, Pedram Pasha Taheri, tasked Outpost with the creation of an identity to support the level of sophistication and elegance his fashion embodies. This entailed media production, collateral, packaging and the design of a responsive website showcasing the various fashion lines of Pedram Couture. The website needed to include a minimal and easy to manage eCommerce platform. The design is simple and elegant – highlighting the fashion while allowing the user to effortlessly explore the life and work of Pedram.
Year
2019 — Present
Website Design
Video Production
Photography
Client
Pedram Couture
Year
2019 — Present
Serives
Brand Identity
Brand Collateral
Copywriting
Website Design
Video Production
Photography
Visit
Branding
1 | 3
An Identity to Translate Natural Delicacy & Elegance
In order to translate the meticulous and luxurious qualities of Pedram’s couture fabrics, we created a series of thin-lined minimal geometric patterns to illustrate the sophistication and elegance of the Pedram Couture gowns.
Website
2 | 3
Be Accessible, Meet Your Audience Where They Are
Responsive considerations are at the core of our approach to design, and we always prioritize primary audience goals. We explored use-cases for mobile and tablet engagement, and the ways technology can improve the prospective client experience. Navigation and layouts were retooled to support these objectives and gesture-based interaction was implemented to improve mobile browsing; helping clients find what they need quickly.
