Branding / Production / Website
Site Companies
Boutique Construction Firm Specializing in Custom Renovations
As Aerin Lauder says, "Luxury is anything that feels special." Site Companies is dedicated to their craftsmanship and the role they take in making a home feel truly special. It is a role that celebrates the architect’s design and exceeds a client’s expectations. Through collaboration, passion, and a relentless pursuit of perfection they ensure every home they work on is a luxurious one. Site Companies needed an identity that portrayed the pristine nature of craftsmanship, exceptional service and fine homebuilding, which is why they contacted Outpost. In addition, a refined digital presence was needed to convey that same approach, presenting a stand-out identity for the brand, their attention to detail, and the luxurious homes they specialize in.
Client
Site Companies, LLC
Serives
Logo Design
Brand Positioning
Corporate Identity
Visit
Year
2019 — Present
Photography
Website Design
Collateral Design
Client
Site Companies, LLC
Year
2019 — Present
Serives
Branding
Corporate Identity
Website Design
Photography
Visit
Branding
1 | 3
A Handcrafted Identity Illustrating Exceptional Craftsmanship
When considering how to approach branding Site Companies, we had numerous discussions about the company, their services and what they stand for. We came out of these discussions with a clear image of what the company needed to look and feel like. With some directed research and inspiration from architectural sketches and carpentry, we created a logo and corresponding identity using woodcut or linocut lines and a defined serif typeface.
Website
2 | 3
An Innovative Presentation of Exquisite Homebuilding Imagery
On the street, location is everything, but online your brand takes center stage. To bring Site Companies digital identity to life, we embraced some new UI/UX trends to showcase the brand’s provocative point of view. Bold headlines and compelling stories give voice to their fresh perspective while large, richly rendered photographs, cutting-edge parallax animation and transitions pull the viewer into their luxurious spaces.
Photography
3 | 3
