To appeal to a young athletic audience, we designed a brand that’s bold and bright. Their logo is a combination mark comprised of our wordmark and logomark, the capital letter "A" created with a star in the negative space. The star is a distinguishable mark that denotes excellence, victory, and stardom—all qualities of their target audience.

Taking a design-first approach, we created a digital product that’s rich in functionality, intuitive to use, and puts the athlete at the center of the collegiate recruiting process. We brought the new brand to life through a marketing website that’s optimized for conversion and streamlines the onboarding experience. Our strategy for the website homepage centered around driving interest in memberships by previewing top-level benefits.

The core functions of the member site are eCommerce, educational courses, social networking, and a search/recommendation engine. We designed an experience that surfaces relevant content in a convenient and intuitive way. Every user’s home screen is an AI-powered feed of curated content—from sport specific content to suggested groups and coaches’ profiles—that’s customized to the specific user based on their sport, saved searches, and membership type.