Developing new standards for property service professionals
Year
©2017
Client
HDMK
Overview
Committed to raising the standards for their industry, HDMK is a leader in property services, specializing in inspection and pest control services. Through strategic branding and a rigorous business model, HDMK has quickly become a premier franchise in their industry.
Initially, the business was split across multiple companies, each with their own website — leading to missed opportunities to sell across the business and requiring content duplication across multiple domains. As the company moved toward changing their customer-facing brand to the HDMK umbrella, they needed a design partner to unify all of their offerings into a universal brand and modern digital experience.
A new design language for a new standard
We branded HDMK with a new visual identity that distinguishes them as the “new standard” on a mission to improve the industry. The introduction of a new design language and system offered a bold and modern perspective in a visually stale and outdated industry.
A new digital standard for user experience
The site has become a cornerstone of the sales process for all audiences, homeowners, real estate agents, and franchisees alike. To better facilitate business for a growing franchise, we incorporated an interactive corporate locations map to help users find the nearest branch and easily access company details, as well as a chat app to engage in real-time conversation.
