Cooking up a striking identity for the future of automated kitchens
Year
©2021
Client
Speedy Eats
Overview
Speedy Eats is an automated, standalone kitchen serving a variety of cuisines for walk-up, drive-thru, and delivery. Their innovative food and beverage technology is the first fully automated drive-thru kitchen unit, opening up a whole new category of food service opportunities.
As the team prepared for fundraising, they needed a brand that would resonate with people who appreciate quality food in a convenient and timely manner. The concept needed to be simple and direct, giving homage to technology enabled agile production.
Positioned for speed and convenience
Positioning speed as a benefit of technology and form of convenience, Telegraffe designed a brand that honors the convenient, quick and efficient delivery of food enabled through technological innovation. We designed a logomark with a symbol that refers to food, along with a support element to reinforce its delivery method.
The typography is dense with bold lettering to express confidence, while the color palette is vibrant conveying appetite, joy, and satisfaction. We deconstructed the logo to create supplementary graphical elements, and interjected photography that’s bright in color and personality to drive impact and convey joy.
An informative feature driven presentation
We approach every project with a strategic design mindset to ensure we create digital solutions that effectively meet our client’s needs. Through the design of the website, we brought the brand to life in an immersive, feature-driven way that informs investors about the food system technology and the innovative features of the app.
A digital pitchdeck
The Speedy Eats website serves as a digital pitch deck that showcases the various production units, app features, and automated kitchen technology. The website also allows potential investors and operators to submit inquiries and applications.
