Synthesizing complex science and design into a meaningful solution
Year
©2019
Client
Valentine Chemicals
Overview
Since 1938, Valentine Chemicals has been a trusted U.S. custom chemical manufacturer that serves a diverse range of industries with high-capacity manufacturing services and prompt turnarounds to get their products on the market efficiently.
The founders at Valentine wanted to rebrand from the ground up with a unique identity that placed them in the modern era. They needed a trusted design partner to establish a brand and website that would attract top-tier talent and a new generation of clients.
The fusion of science and aesthetics
Valentine was looking for a modern aesthetic without drifting too far away from their established corporate look. We began our design exploration with a makeover of their existing logo — creating an ultrasimple but powerful logomark that served as a theme for meaningful business messaging.
We designed a logomark that could live separately from the wordmark. Based in the science of chemistry, the logomark depicts a molecular bond with the fusion of two circles. The wordmark is strong and structured, with rounded edges to convey fluidity.
An analytical approach to scientific discovery
We designed a new marketing website and eCommece platform for Valentine. The site showcases a beautiful application of the brand system and highlights the capabilities and processes behind the company. We provided an efficient system for clients to track shipments and set up recurring orders with custom subscriptions.
The science of eCommerce
Putting the user first, we designed an integrated shopping process that feels both accessible and contextual. We focused on streamlining the user journey so customers could easily progress from learning about the brand and its different product lines, to making a confident purchase.
