Goss Advisors

Industry - Finance

An Innovative Firm Built By Advisors, For Advisors

With 112 advisors and servicing $9.1+ billion in Brokerage and Advisory assets, Goss Advisors is making a substantial impact in the financial services market and has received the Financial Times Top 300 Advisers award for 2017, 2018, 2019, and 2020. With the implementation and rapid success of their best-in-class Hybrid RIA network, Goss Advisors partnered with Outpost to reach a higher echelon. As their agency of record, Outpost is responsible for the branding, communications and web design for each client as they establish their independent advisory firm.

Client

Goss Advisors

Serives

Brand Identity
Brand Strategy
Brand Architecture

Year

2020 — Present

Presentations
Communications
Business Collateral

Client

Goss Advisors

Year

2020 — Present

Serives

Presentations
Brand Identity
Brand Strategy
Communications
Brand Architecture
Business Collateral

Branding

1 | 3

Establishing a Resilient Brand Platform for a Pioneering Advisory Firm

Goss Advisors and Outpost teamed up to develop a new strategic position and refreshed brand identity. We adopted a nautical theme to guide our imagery, headlines, and overall communications. Monochromatic, with purposeful splashes of color — we evolved Goss Advisors signature palette while staying true to their minimal and measured roots.

Brand Architecture

2 | 3

Mapping a Design System to Maintain Balanced Branding

After creating and implementing the Goss Advisors identity guidelines, we shift our focus towards developing a brand architecture that would guide the brand construction for all independent advisory firms under the Goss Advisors Registered Investment Advisor network.

All of their advisors are entrepreneurs — a vital point for our design team to remember. They are independent advisors, so we wanted to find a way to support their personal branding. Our solution was a system of marks and monograms — classic in concept, elegant in execution and unique to individual styles. Starting with the initials and a personal assessment to determine which traits each advisor or firm preferred, the advisor brand marketing leads this process in order to assure a delicate balance between the two.

Website

3 | 3

Positioning Firms at the Helm with Modern & Stylish Digital Platforms

The financial sector is risk-averse by nature, but being a leader means stepping. We guided Goss Advisors towards a system of web design that reflected the pioneering nature of the company. The design language is rooted in approachability and professionalism, embracing traditional aesthetics with an engaging user-experience, human-centric imagery, and rich layers of interaction and animation. The suite of advisor websites stand out from a sea of monotony as a modern and captivating online experience.